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Each business is different and we assess the best mix of marketing tools for each customer. We take the time to understand your business, your goals, and what budget makes sense for your business’s specific situation. We then recommend a tailor-made campaign for you and in order to achieve your goals on the market.

When search engines like Google rank a website, they look at relevance and trust. Relevance refers to the quality of content on the website, and also to the code behind the scenes. In order to build relevance, one must optimize the code. In addition, the content needs to represent the business accurately. Trust is measured by the quantity of other sites on the internet that link back to a particular website. The more high-quality sites point back to a website and the more its content satisfies the searcher’s intention, the more the Google algorithm will trust that website and improve its ranking. 

PPC is a one-time advertisement and a one-time investment. One click, and your money is spent. SEO is an investment that improves the ranking of a website in a search. It returns more than you put into it, but it works slowly when compared to PPC. Both SEO and PPC will improve the visibility of a website. PPC brings immediate results in website traffic and can generate immediate leads, but Google charges for every single click to one’s website. SEO will progressively help a website to rank higher in a search, and it will take several months to improve the search rankings. There is no charge for every click and the results last longer than PPC. 

SEO takes time, but the result is extremely worthwhile. Often rankings rise within 3 to 4 months, and it usually continues to improve for months to come. After the initial months of SEO results usually become very clear, assuming that our customer agrees to implement our recommended keywords. We provide continuous information on the progress of your SEO, and you receive steady reporting of results.

The Kolin Company will handle everything for your SEO campaign. This includes keyword research, link building, copy and optimization and a lot more. We also host monthly reporting calls for you to show the progress made on a campaign.

To get started we will need to talk with you about your vision for your website, who is your market, and what is the functionality of the website. To do that, we need to have a talk. So, are you ready to get your mind blown? Request a consultation with us right here.

Yes, we can, we provide a free website analysis and marketing strategy. Please first book a consultation here.